Monday, 29 November 2010
the other side.
my post is all about my good friend, camilla seckin, who has been doing rather well for herself over the last few months. the image at the top is taken from the latest exhibition that she's been working on. of course, my post at the other side magazine blog will tell you more... (hint: go there and read it please)
so besides my shameless self-promotion there is of course a MA related reason why i've been so keen to get involved with the other side magazine. all content is contributor driven. you contribute to the blog and your work could be in the magazine which is printed and distributed right across london. it's described as being london's only "blogzine" giving the chance to aspiring writers and fellow creatives to get their work out there in the big wide world. it's a really fabulous, contemporary way to deliver magazine content and i am completely fascinated by it.
being brave enough to allow contributors to post what about what they want whether that be art, photography, culture, fashion, illustration or.... anything keeps a daily updated blog ticking away whilst enabling a beautifully crafted magazine to be created for an audience of publication lovers (i.e. fashion publication obsessives like me) and, all the while, providing a forum for creativity to be presented outside the artist's diary/ sketchbook/ canvas/ memory stick.
the lovely people at the other side magazine are really making a strong attempt to capture the imagination of it's potential readers and contributors in an ever changing media landscape. i haven't seen anything quite exactly like this before and i love it. (and i'm very excited that i'm involved in it too.)
Friday, 26 November 2010
the i-pad saga continues...
"...by focusing on creating publications solely for a particular type of device, Murdoch and Branson are ignoring the fact that we live in a multi-channel, multi-platform world..."
exactly. my. point.
why on earth produce an "i-newspaper" or a digital magazine exclusive to one type of e-reader/ tablet computer device?! you are effectively alienating a mass potential audience. not everyone is an apple user, like not everyone uses a nokia phone or a dell computer, for example.
whilst i am sure murdoch and branson are confident enough that their high profile names and big business assets will draw the flock to the i-pad and their exclusive i-pad applications, it is naive of them to ignore the importance of user centred/ friendly design in terms of how they present their publication.
consumers demand choice and flexibility... with this venture it seems they'll have to deal with limitations. and i'm pretty sure they won't deal with them for too long.
the royal "we".
ten days following the announcement of their engagement, a book about kate and wills is to be sold in bookshops, supermarkets and other such retail outlets across the land. this is the very first one apparently with seven more currently in the making and more on the way nearer the time of the wedding.
talk on the news this morning focused on how this book would kind of sit alongside the good old cups, plates and tea towel ensemble in terms of commemorative use. the most interesting thing spoken about between the bbc journalist and the very eager publisher was the fact that a book was considered over any sort of commemorative electronic publication straight away.
the publisher cited the reason for this being that people want something physical to own. they crave the book as a collector's item, something that they can leaf through at their own leisure, maybe not even immediately, but perhaps a few years after the event has passed. an electronic resource would not cut it at this point.
to me it seems the kind of people that demand this type of commemorative book would be part of that patriotic, monarchy-obsessed section of society. like having the book, despite the inevitable poor quality of content (no book put together in ten days is going to be a literary masterpiece), is a status symbol that allows one to be part of their exclusive tribe. this is the most fascinating part of the whole thing.
i know i won't be buying this book... but i like the idea of tribes and books.
Thursday, 25 November 2010
well... this just changes everything.
rupert murdoch has teamed up with steve jobs, aka mr.apple himself, to create the world's first "iNewspaper" exclusive to the ipad. the guardian article confirms that this digital newspaper will not be available in a print or web edition. apparently it was mr. murdoch that came up with the idea after reading a study that showed that, compararitively, people spent longer immersed in their ipads than they did on the internet (where "unfocused surfing" is more typical).
it's thought that ipad users can subscribe to the iNewspaper in a similar way to how music is purchased on itunes. given the fact that itunes monopolises music prices in the music industry, it's doubtful that publishers will want to see the same thing happen with this type of digital publishing and have every right to remain cautious at this point.
unless there some serious competition comes along with something very special indeed, it seems inevitable that the ipad will do for tablet computing/ publishing the same as the ipod did for digital music. with a projected 40 million ipads in circulation by the end of 2011, it seems that another apple revolution is on it's way.
can anyone stop them?! answers on a ipad app please.
Branson's big idea for a little i-pad mag.
when first leaked in july, the magazine was said to be about "new creative, business and technological ideas" but further speculation suggests that it could just be a digital in-flight magazine for branson to showcase on virgin flights.
nevertheless, i find the specified and sole use of the i-pad to publish a magazine to be quite intriguing and maybe a little bit strange...
to think that it wouldn't have a sister blog, website or even paper version seems to make the digital magazine appear almost isolated. if it is just a digital in-flight magazine i guess this wouldn't matter as much but if you had another device (similar to but not the same as the apple brand) would this mean that you'd miss out on reading the articles your smug i-pad equipped fellow passengers have access to?
bit of a strange one... not sure what i think at this point. comments and feedback welcomes as always.
Wednesday, 24 November 2010
Fashion Media Conference: Yesterday, Today and Tomorrow.
Tuesday, 23 November 2010
can't get no satisfaction.
the distractions of knitting.
Thursday, 23 September 2010
i'll huff and i'll puff and i'll blow your house down!
it's paper versus web once again.
according to a former washington post executive... sites like the huffpost are akin to the big bad wolf. a moron who leaches off others to tower over their much cleverer little pig prey. the little pigs in question being those who work in "real" journalism for "real" papers.
what's your opinion? leave your comments and discuss. whilst you're at it... here's a useful little guardian poll on the subject.
enjoy.
Wednesday, 22 September 2010
popped out to get some milk.
Kate Moss in 3D
don't panic.
unlike cinderella, i didn't get to go to london fashion week.
Wednesday, 30 June 2010
writer's block.
Wednesday, 19 May 2010
never thought i'd hear myself say this.
excuses excuses.
Thursday, 25 March 2010
dis magazine.
enjoy for now and leave me your thoughts.
Tuesday, 16 March 2010
ArtEz
my tutor emailed a link to a blog about the ArtEz students own work about a week ago which, i must confess, i have only sneaked a peek at today. to my delight and surprise, the work shown are mood movies by the MA fashion strategy students in reaction to the project title "the future of visual communication in fashion". much for me to mull over and be inspired by. may even think about making my own little mood movie myself.
Thursday, 11 March 2010
The future of fashion blogging.
anyways, the wonderful tavi has drawn my attention this week to the Independant Fashion Bloggers conference that happened during new york fashion week. a vast community of fashion bloggers were invited to the conference to discuss what they feel is the future of fashion blogging. *eureka!* how very relevant for me and my field of research.
so currently... there are lots of lovely images on the IFB website but i need more info so i'm continuing to dig for the time being. once i've found what i'm looking for i will be back to update. for the time being i would love to know your opinions on the future of fashion blogging. leave me some wonderful feedback.
it's goodnight from me, and goodnight from him.
Wednesday, 10 March 2010
my new found love for louis vuitton.
Saturday, 6 March 2010
marshall mcluhan, true life and perez hilton.
Tuesday, 2 March 2010
project proposal.
Title of Project:
Revolution in Fashion Publication: the struggle between analogue and digital.
Brief Description of Project:
I intend to use my main Masters project to explore how fashion publications are being influenced by advancing technology currently and predict how this influence will manifest itself in the near future. From my research, I hope to develop an innovative form of fashion publication with the hope of taking the relationship between fashion publications and information technology to the next level.
I have chosen this particular area of research as it follows on from my undergraduate dissertation “Paper VS Web: What does the future hold for traditional paper publications as the internet takes a predominant hold on our daily lives?”. My dissertation focused on the effects of internet self-publishing and the popularity of social networking sites on traditional paper publications. Research for the dissertation was based on Marshall McLuhan’s late 1960s work on the “Extensions of Man”. McLuhan’s predictions that technological development of man’s communicative extensions/tools would lead to a “global village” became the backbone to my dissertation’s conclusion. In the dissertation’s conclusion, I suggested that the internet would become an increasingly reliable cultural medium but something that we would have to learn to embrace in a different way to the printed publication. As nothing will rid man’s ability to use his legs for basic transport, no new technology will ever completely rid civilisation of the simple printed publication. New technology could enable the printed publication to grow and develop into an entity completely removed from its original intention. The Internet’s predominant hold on our lives could even encourage the printed publication to become the most creative, physical art-form in society.
Since the submission of my dissertation in January 2007, information technology has developed even further to accommodate the internet’s influence in our daily lives. Mobile devices, such as iPhones, have grown increasingly sophisticated, internet connections have become faster and personal computers have become more affordable. It has never been easier to access and contribute to the internet. The past time of internet blogging has exploded leading to fashion blogs becoming a huge commodity and a reliable form of fashion publication in their own right. However, despite this continued and rising popularity of internet publishing, printed fashion publications are still going strong evident in the introduction of Love magazine in 2009 and the rapid sell-out of it’s first issue. It seems that, despite the convenience, affordability and increasing reliability of internet publishing, people still crave the physicality of the printed publication. This poses a dilemma in terms of fashion publishing as relevant as the debate of high street fashion versus couture. Should we, as fashion followers, use the ephemeral, limitless arena of the internet to keep ourselves updated with continual fashion news and trends posted by bloggers that know what the average fashion lover wants rather than reacting to demands of advertisers treating our reading as we would a throw away Primark purchase? Or do we continue to invest in expensive yet beautifully designed printed fashion publications created by the influential players of the fashion industry treating our reading, in this instance, in the same way we would cherish a classic Chanel suit?
Faced with recession and environmental issues, both fashion publications and readers must consider the effect of their choices thus design ethics are central to the development of an innovative form of fashion publication for this project. With regards to both recession and environmental issues, the idea of recycle and reuse will also be a key factor in my research and project development as well as issues surrounding collectibility versus desposibility. I am also interested in how collage and detournement can influence the development of an innovative form of fashion publication. As we are currently caught between analogue and digital media, magazines versus blogs, surely the next logical step would be to combine the two? During research in semester one, I came across an online BBC video demonstrating the use of integrated mini screens in a paper magazine. The mini screens were being used in advertising but could also be recorded over providing opportunities for reuse and for the reader to introduce their own content to the magazine also providing opportunities for collectibility and recyclability.
When I initially researched this topic for my undergraduate dissertation, I found that there were not many academic resources I could use to inform my research. From my reading over the first semester of my Masters I have been more successful in finding academic resources and have found some key texts from which I can continue to develop upon McLuhan’s theories. “Digital Shock: Confronting the New Reality” by Herve Fischer looks at the relationship between humans and digital technology comparing the importance of the “digital revolution” to that of the discovery of fire suggesting the rise of digital media affects all aspects of human life. “The Legacy of McLuhan” presents essays and discussions on McLuhan’s theories in light of digital technological advancement of the last two decades. Both these texts have acted as good starting points in my research but I hope to build upon these with additional academic research as well as primary research.
I hope to arrange an internship to help inform my primary research. Alongside my internship, I intend to utilise the opinions of readers of both printed magazines and blogs to analyse the relationship between people and both forms of publication. I will do this through questionnaires and focus groups. Additionally to this, I hope to take inspiration from blogs and online fashion publications as well as using newspaper and magazine articles for research.
From this research, I shall compile a thorough investigation that shall lead to the development of an innovative and interactive fashion publication. I hope that the final outcome will help to take the relationship between fashion publications and information technology to the next level.