Thursday 25 November 2010

well... this just changes everything.

with big thanks to the lovely band thomas tantrum for pointing this out to me, i have been alerted that the big b isn't the only one delving into an ipad only publication...

rupert murdoch has teamed up with steve jobs, aka mr.apple himself, to create the world's first "iNewspaper" exclusive to the ipad. the guardian article confirms that this digital newspaper will not be available in a print or web edition. apparently it was mr. murdoch that came up with the idea after reading a study that showed that, compararitively, people spent longer immersed in their ipads than they did on the internet (where "unfocused surfing" is more typical).

it's thought that ipad users can subscribe to the iNewspaper in a similar way to how music is purchased on itunes. given the fact that itunes monopolises music prices in the music industry, it's doubtful that publishers will want to see the same thing happen with this type of digital publishing and have every right to remain cautious at this point.

unless there some serious competition comes along with something very special indeed, it seems inevitable that the ipad will do for tablet computing/ publishing the same as the ipod did for digital music. with a projected 40 million ipads in circulation by the end of 2011, it seems that another apple revolution is on it's way.

can anyone stop them?! answers on a ipad app please.

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