so richard branson and his brilliance in entrepreneurship have struck once again. branson is set to unveil plans for a new i-pad only magazine according to mashable.
when first leaked in july, the magazine was said to be about "new creative, business and technological ideas" but further speculation suggests that it could just be a digital in-flight magazine for branson to showcase on virgin flights.
nevertheless, i find the specified and sole use of the i-pad to publish a magazine to be quite intriguing and maybe a little bit strange...
to think that it wouldn't have a sister blog, website or even paper version seems to make the digital magazine appear almost isolated. if it is just a digital in-flight magazine i guess this wouldn't matter as much but if you had another device (similar to but not the same as the apple brand) would this mean that you'd miss out on reading the articles your smug i-pad equipped fellow passengers have access to?
bit of a strange one... not sure what i think at this point. comments and feedback welcomes as always.
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