another team i-pad update it would seem. and i like this one very much. econsultancy's article is spot on with one very wonderful and very apt observation...
"...by focusing on creating publications solely for a particular type of device, Murdoch and Branson are ignoring the fact that we live in a multi-channel, multi-platform world..."
exactly. my. point.
why on earth produce an "i-newspaper" or a digital magazine exclusive to one type of e-reader/ tablet computer device?! you are effectively alienating a mass potential audience. not everyone is an apple user, like not everyone uses a nokia phone or a dell computer, for example.
whilst i am sure murdoch and branson are confident enough that their high profile names and big business assets will draw the flock to the i-pad and their exclusive i-pad applications, it is naive of them to ignore the importance of user centred/ friendly design in terms of how they present their publication.
consumers demand choice and flexibility... with this venture it seems they'll have to deal with limitations. and i'm pretty sure they won't deal with them for too long.
No comments:
Post a Comment